| Pricing visibility | Published pricing · prepaid packages | Quote-only · no standard public price |
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| Typical cost signal | From $15 one-time · 5,000 clicks | Vendr median: $35,900/year |
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| Observed price range | $15–$499 published packages | Vendr: $20,000–$180,000/year |
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| Billing model | One-time prepaid click credits | Sales-quoted pricing · enterprise contract |
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| Free trial | 200 clicks · no credit card | No public self-serve free trial · book a demo |
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| Primary scope | Paid landing-page traffic investigation | Traffic, trust, identity, forms, and analytics |
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| Click verdicts | Valid · Suspicious · Invalid | Legitimate vs automated or fraudulent activity |
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| Evidence depth | Click-level behavior, network, device, rules, confidence | Granular reporting and traffic intelligence |
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| Channel focus | Google Ads, Meta Ads, affiliate and specialist sources | 15+ mainstream paid-media platforms |
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| Google Ads and PMax | Monitor tagged landing-page traffic | Native prevention and exclusion workflow |
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| Automatic blocking | Rules and connected actions where enabled | Real-time blocking and exclusions |
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| Best fit | Self-serve evidence and high-risk traffic workflows | Enterprise, cross-channel security and prevention |
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