A conversion is not recorded

1. Open Sites → Settings and confirm Conversion tracking is enabled and saved.
2. Copy the current site conversion code and compare it with the marker on the published success page.
3. Confirm the site's probe is installed on both entry and success pages.
4. Start from a qualified paid entry: a native ad marker or a matching enabled channel rule.
5. Complete the flow in the same browser and origin with storage available, within the seven-day attribution window.
6. Run a fresh Test conversion from site settings.

The marker belongs only on success pages, never in the global header. Switching browsers, clearing storage or moving to another origin can break attribution. Direct and organic traffic without a prior paid entry cannot generate a qualified conversion. Refreshing the same completed conversion does not increment it again.