A conversion is not recorded

A conversion is accepted only after the same browser first lands through the saved Campaign Link and then reaches that link's enabled goal.

Check in order

1. Confirm the visit started through the complete saved Campaign Link.
2. Confirm the probe is installed on both landing and success pages.
3. Verify that the conversion goal is enabled.
4. For a URL goal, compare the success-page path and exact or prefix setting.
5. For a Meta-tag goal, confirm the generated marker is in the success page's HTML and not in the global header.
6. Run Test conversion with a newly generated test URL.

Direct, organic, or unsaved-link traffic does not activate a campaign-specific marker. Attribution is browser and device specific, so switching browser profiles or devices breaks the controlled test flow.

A successful conversion is idempotent: refreshing the success page should not increment the count again.