GuideTraffic Analysis
How clicks are counted
Learn what creates one click record and consumes one credit. Last updated 2026-10-05 4 min readOne accepted, unique advertising landing visit creates one click record and uses one click credit.
The following do not use extra credits for the same click:
- browser-probe checkpoints;
- page views;
- behavior updates;
- conversions;
- retries and duplicate events.
Valid, Suspicious, and Invalid clicks all use one credit because each visit is analyzed before its verdict is known.