Track a site conversion

Conversion tracking belongs to the site and works with automatically recognized and configured channels.

1. Open Sites → Settings.
2. Enable Conversion tracking and open Conversion code.
3. Copy the generated site-wide Meta tag.
4. Put it only in the successful conversion page's <head>.
5. Ensure that page also contains the site's probe.
6. Select Save changes, then Test conversion, and complete the success flow in the test browser.

A normal conversion needs a prior qualified paid entry. Direct or organic traffic without paid attribution cannot activate the marker. The signed conversion token lasts seven days and is stored in first-party browser storage. It can survive closing and reopening the same browser, subject to storage availability. Refreshing a successful conversion page does not count the conversion again.