Use the site conversion code

The current Sites interface provides one site-wide conversion marker. Open Sites → Settings, enable Conversion tracking, expand Conversion code and copy the generated Meta tag. Put it only on the page shown after success and install the same site's probe there.

Attribution

The browser must first make a recognized paid entry, either through a supported native marker or an enabled channel rule. Conversion attribution lasts seven days in the same browser and origin when its storage remains available. It is separate from the 30-minute browsing session; a stored conversion token does not restart behavior collection.

Run Test conversion after changing the marker or success flow. Production conversions are idempotent.

Existing integrations

The backend retains URL exact/prefix goals and campaign-link goals for compatibility. They are not configuration choices in the current Sites interface. Existing deployments using them should check their saved goal configuration; new installations should use the generated site conversion code.