Choose URL or Meta-tag conversion matching

Each Campaign Link owns one conversion goal. Choose the method that represents a completed outcome, not an intermediate page.

URL path

Use an exact match when one stable path, such as /thank-you, always means success. Use a prefix only when the success route has meaningful child paths. Query parameters are not a substitute for the configured path.

Meta tag

Use the generated Meta tag when the success page cannot be identified reliably by its URL. Put it in the success page's HTML only; do not add it to the global site header.

Attribution behavior

The marker is inert for direct, organic, or unsaved-link traffic. The browser must first arrive through that saved Campaign Link. The same browser and device can convert later because JuicyTraffic stores a compact signed attribution token. A successful conversion is idempotent, so refreshing the success page does not increase the count again.

Always run Test conversion after changing the goal or success page.