Getting Started

First-day launch checklist

Verify tracking, attribution, credits, and reports before scaling a campaign. Updated 2026-08-22

Use this checklist after setup and before increasing paid traffic.

Before you begin

Have the complete HTTPS landing-page URL, access to the website's shared <head> or tag manager, access to the ad campaign's destination URL, and the platform's placement or click-ID macros.

Installation

The published landing page contains one current probe snippet.
The snippet is in the shared layout and is also present on the conversion success page.
Test probe and, when enabled, Test conversion both complete.
Browser developer tools show no Content Security Policy, CORS, or blocked-request errors.

Campaign URL

The ad platform uses the complete generated Campaign Link.
Required jt_ parameters were not renamed, decoded, or removed.
Platform macros remain macros in the ad platform, not literal example text.
The link reaches the saved HTTPS landing page without an unexpected redirect loop.

Controlled live check

Send a small amount of traffic first. Confirm that one known visit appears in Click events, opens to the expected campaign/source, and progresses from preliminary evidence to a final decision. Aggregate views can update after the individual click.

If one stage fails, stop at that boundary and use the relevant troubleshooting guide instead of reinstalling every component.