First-day launch checklist

Site installation

• Select the correct site in Sites and publish one current snippet across its pages.
• Run Validate and check for blocked script or connection requests.
• If using a custom collection domain, confirm DNS and TLS are active and publish the current snippet.

Channel recognition

• For Google, Meta or Microsoft, confirm a real ad click retains the native click marker.
• For other sources, save an enabled rule in Channels and retain its exact source parameter through redirects to the landing page.
• Check campaign and placement parameters if those report dimensions are needed.
• An account connection is optional and does not replace entry markers or source rules.

Conversion and live check

Enable the site's conversion tracking, publish its conversion code only on the success page, save changes and run Test conversion. Send a small amount of paid traffic, inspect a known record in Click events, and confirm the channel, campaign information when present, evidence and eventual final decision. Check Balance & billing before scaling.