Quick Answer: Lunio, formerly PPC Protect, is an automated click fraud tool for paid ads that works largely hands-off once it's set up. Its pricing is customized by ad spend and channel coverage, with a 14-day free traffic audit, and reviewers say it delivers basic protection as advertised but that the pricing is slightly above competitors. It suits teams that want automation and don't need to investigate each click. Disclosure: we make JuicyTraffic, a competing tool. Try 200 free JuicyTraffic clicks →
Which "Lunio" Is This Review About?
This review covers Lunio the ad fraud and invalid traffic platform, the company previously called PPC Protect. Searching for "Lunio reviews" also returns employer reviews and app store pages for other products with the same name. Those aren't covered here.
What Is Lunio?
Lunio is the new name for PPC Protect, which is why some directory pages still use the old name in their web addresses. It is listed as click fraud and bot detection software, with a custom pricing model and a 14-day free traffic audit. Its Capterra description says it aims to eliminate fake ad engagement across ad channels. A GetApp description says it lets you add multiple domains in one admin dashboard at no extra cost and uses a self-learning AI algorithm.
Who Uses Lunio?
Capterra lists mid-market brands, enterprise brands, digital marketing agencies, performance marketers and paid media managers as its users, with integrations for HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement. If you're a very small advertiser, check whether the pricing and setup fit your budget.
What Do Users Say?
On Capterra, one reviewer says it stopped click fraud on their Google Ads account almost instantly. Another says that once set up, it's hands-off, unlike rules-based tools. One reviewer says it gave better visibility into invalid clicks, and another says that, compared with ClickCease, its support and the number of fraudulent clicks it prevented seemed much higher.
The criticisms: one reviewer says the platform shows its age in places, one says pricing is only slightly higher than competitors, and one says the account owner has no way to stop billing.
Features and Pricing
Pricing: contact Lunio. Its official pricing page describes custom pricing based on ad spend and channel coverage, plus a 14-day free traffic audit. Multi-domain management is included at no extra cost, per its GetApp description.
Comparing buying commitments
Lunio uses custom pricing based on ad spend and channel coverage. JuicyTraffic publishes one-time packages starting at $15 for 5,000 click credits. Purchased credits never expire; monitoring pauses at zero balance without an automatic charge. Its 200 free clicks require neither a sales call nor a credit card, while Lunio's complimentary 14-day traffic audit begins through its sales-led signup flow. Compare how much representative traffic each evaluation can cover.
How to Test Lunio (Step by Step)
- Request the 14-day free traffic audit for one campaign.
- Record a baseline of cost per click and conversion rate.
- Review which clicks were flagged and why.
- Check how the billing and cancellation process works before you add a card.
- Compare net savings against the fee after two weeks.
Common Mistakes
- Skipping the cancellation terms. One reviewer's complaint was about stopping billing.
- Assuming "hands-off" means no review. Check flagged clicks yourself.
- Comparing quotes without the same traffic volume.
- Searching for "PPC Protect" and "Lunio" separately and missing that they are the same company.
- Reading employer reviews or app store listings for other "Lunio" products as feedback on this tool.
Lunio vs JuicyTraffic
| Lunio | JuicyTraffic | |
|---|---|---|
| Approach | Automated, hands-off protection | Landing page click investigation with per-click evidence |
| Pricing | Custom pricing by ad spend and channel coverage | Prepaid: $15 / 5,000 clicks, $49 / 20,000 clicks |
| Trial | 14-day free traffic audit | 200 free clicks, no credit card |
| Billing | Check terms | Prepaid credits don't expire, and no auto-charge |
JuicyTraffic needs a tracking link and an on-site probe, and it doesn't replace every Lunio workflow. See the Lunio comparison →
Evidence and native integrations
Open a JuicyTraffic click record to review behavior, network, device, repetition, rules, confidence and automation-risk signals. Supported connected integrations can execute enabled IP-blocking actions; review evidence before exclusions and inspect Activity afterward. A suspicious verdict alone does not block a visitor.
Lunio describes automatic invalid-IP exclusions across connected platforms and advertises integrations with Google, Bing, Meta, LinkedIn, Reddit, TikTok, X, Yandex, Naver and others. JuicyTraffic accommodates landing-page sources that pass campaign, source or placement identifiers, but does not promise that same native integration breadth. If broad automated cross-channel blocking is essential, test Lunio's integrations against your exact needs.
Measuring whether protection improves the campaign
Protection combines detection, evidence review and supported responses; prevention requires steps that limit future unwanted clicks. Compare source and placement evidence with configured conversions before adjusting a campaign. Monitoring a source does not guarantee automated prevention there, and traffic analysis does not promise savings, refunds or improved performance. Evaluate the outcome after the actions you actually take.
FAQ
Is Lunio the same as PPC Protect? Yes, Lunio is the new name.
How much does Lunio cost? Not published. Ask the vendor.
Does Lunio have a free trial? The official site offers a 14-day free traffic audit; confirm the evaluation terms with its team.
Can I cancel myself? One reviewer says no, so confirm before signing up.
Is Lunio a real company? It's listed with verified user reviews on Capterra and GetApp, and one reviewer says it has been around for a while. Employer reviews are on sites such as Glassdoor, and you should check company details on its own website.
Is Lunio better than ClickCease? One reviewer preferred Lunio for support and the number of fraudulent clicks it prevented. That's one opinion, so run your own test.
Bottom Line
Lunio looks like a solid automated option, but ask about pricing and cancellation first. If you want to see the evidence behind each click and pay only for what you analyze, Compare JuicyTraffic with Lunio →